Phase 1 — Define the event before you touch a venue
First, because every later decision depends on it
Most checklists start with "book the venue". Booking before you know the format is how you end up with a ballroom that can't do breakouts or a stream nobody budgeted for.
- Write the outcome in one sentence: what should attendees know, decide or do afterward?
- Fix the format: in-person, hybrid or virtual — and whether remote attendees are an audience or participants.
- Set the shape: plenary only, or plenary plus breakouts; number of rooms running at once; single day or multi-day.
- Estimate headcount as a range, and note which layout you need (theater, rounds, classroom, reception).
- Decide what gets recorded, streamed or captured for reuse — it changes the room and the crew.
- Name the decision-maker for money and the decision-maker for content. Two people, not a committee.
Phase 2 — Build the budget as a model, not a number
Before venue shortlisting, so you can compare venues on the same basis
Venues price in different currencies — rental, food-and-beverage minimums, service charges, labor, AV policy fees. A model lets you compare them; a single total does not.
- Lines for venue, food and beverage, production/AV, staffing, travel and rooms, content and design, contingency.
- Decide what "production" includes for you: sound, lighting, video, streaming, recording, post-event content.
- Write down the AV policy assumption: outside crew welcome, fee for outside crew, or in-house only. It moves the biggest line.
- Add the fees venues add: service charges and taxes on F&B, overtime, security, insurance certificates.
- Hold a real contingency and decide who can spend it.
Phase 3 — Source the venue on the facts that change the budget
Once format, headcount range and budget model exist
Shortlist on vendor policy, catering policy, capacity by layout and technical fit — the fields this directory lists for 453 Colorado venues, or marks "ask us" where we could not confirm.
- Filter by region and capacity band first, then by outside-AV policy and catering policy — the two fields most venue lists omit.
- Site-visit every finalist with the questions that change a floor plan: power, rigging, ceiling height, wired internet, load-in, HVAC noise.
- Get the vendor policy and any outside-crew fees in writing before you compare proposals.
- Ask for capacity by your layout, minus stage, screens, camera positions and registration.
- Confirm load-in and strike windows and what an extra hour costs; confirm dock, freight elevator and storage.
- Read the contract for minimums, attrition, service charges, cancellation and insurance requirements.
Phase 4 — Production and vendors, in the order they constrain each other
As soon as the venue is signed — the venue's policies decide who you can hire
The venue contract sets the vendor rules; the production plan sets the room plan; catering and staffing fit around both.
- Brief the production partner with the outcome sentence, format, headcount range, room facts from the site visit and the venue's AV policy.
- Agree the room plan: stage position, screen size and count, camera positions, audience sightlines, registration flow.
- Book streaming and recording deliverables with the crew that owns the room plan, not separately.
- Confirm caterer eligibility against the venue's policy or approved list; place F&B against the minimum.
- Hire staffing, security and rentals only after the room plan exists — they size to it.
- Collect every vendor's insurance certificate the venue requires.
Phase 5 — Content, speakers and the run of show
In parallel with vendors; frozen before technical rehearsal
The run of show is the document the crew works from. Every slide format, video, remote speaker and Q&A decides a cable or a camera.
- Collect speaker decks and videos in the formats your production partner asks for, by a real deadline.
- Write the run of show to the minute: sessions, transitions, walk-ups, videos, Q&A, breaks.
- Decide how remote speakers join and test each one on the actual platform before the day.
- Plan signage, registration and wayfinding against the venue's floor plan.
- Decide what the post-event content is — recap film, session recordings, social cuts — and shoot for it, not after it.
Phase 6 — Rehearse, run, strike, measure
The day before, the day of, and the week after
A technical rehearsal in the real room with the real files is the cheapest insurance an event can buy.
- Technical rehearsal: every deck, every video, every microphone, every remote link, in the room.
- Walk the load-in route and the attendee route with the venue contact; confirm who holds the keys and the Wi-Fi.
- Day-of: one person owns the run of show, one owns the venue relationship, one owns the crew.
- Strike on the agreed window; photograph the room at hand-back.
- Within a week: deliver recordings and content, reconcile the budget model against invoices, write down what the venue did and didn't do.